Our mission is to shape the next generation of good humans, using media that nurtures kids and strengthens families looking for effective screen time management. Maka's media framework is developed by experts and powered by ethical AI for less stress and less screens.

Algorithms make it tough to sort through the 94% of media on YouTube to find what reflects your family’s values. We are researchers, moms, and caring humans who are just as overwhelmed as you with the infinite content options out there. We know firsthand how tiring it is to embrace tech, while balancing healthy screen time limits for kids.

At Maka, Harvard School of Education graduates, Yale Child Lab experts and AI work together to ensure algorithms and overstretched schedules don’t decide how our days go.

Our Team

Isabel Sheinman

Isabel Sheinman

Co-Founder

Co-Founder, Former CEO, NABU

Tanyella A. Leta

Tanyella A. Leta

Co-Founder

Co-Founder, Former CEO, NABU